About Us

The Man Behind our Logo

Melvin Vreeland (or known to me as Pop-Pop), was a life long outdoorsman, a dedicated husband, father and grandfather, who was also a staple of the Ocean City fishing community for decades. From the 60's to the 00's he spent large portions of his time in the summer catching bait and fishing the back bays.  Growing up, I would spend countless hours and countless days in this mans presence trying to learn everything he knew. He valued his time with his grandchildren as much as his time fishing. It was not uncommon for him to have grandchildren follow him around all summer long catching bait, or frequenting the local piers and other shoreline hotspots looking for flounder. If you bought minnows or spot in Ocean City back in the 80's, 90's, and 00's there is a high chance that he caught them and sold them to the tackle shop.  The lessons he taught me and the memories created is why I chose to start this company. If I can help people spend less time rigging, and more time fishing with their children or grandchildren, then it’s my small way of paying his legacy forward.


How it Started

Old Skool Tackle Company started out innocently enough while on a fishing trip with a buddy of mine.  We were discussing tackle, rigs, and personal preferences.  After the day was done (and as with everything when two good buddies get together) the daily catch tally was calculated.  One clear winner was announced (which happened to be me), and an idea was born.  Why not start my own line of tackle using the generations of knowledge that was passed on to me by family and friends.  Over the years, I have made my own rigs and tackle and on occasion given some of them to other anglers. Other than a dream that I had when I was a teenager of combining my passion for the outdoors and my entrepreneurial spirit, I had never really put too much thought into it.

With over 20 years working in manufacturing and distribution, I made the choice to start my own business in 2018.  That little boy in the picture above checking a crab trap took a leap of faith and shared his passions with the rest of the world.  Combining proven designs from anglers that came generations before us and modern materials, we will be able to get back to the basics and truly fish Old Skool!

Our commitment to you

Old Skool Tackle Company is committed to bringing you the highest quality products possible and innovative designs to help you take your experience to the next level.  Building a better mouse trap is our focus and what drives us to keep pushing the boundaries of making baits.  Since, 2018 we have been the premier saltwater soft plastic bait maker on the lower shore of Maryland and we will continue to set the standard for years to come.  We will never sacrifice quality for quantity or trust anyone to manufacture our baits for us.  If there ever is a problem with one of our products, we will stand behind our work and make it right, no questions asked.  For me, its not just about running a business with integrity and honor, but its about preserving the legacy of a man that taught me so much and gave so much back to the angling community.

Bryan Dolph - Owner of Old Skool Tackle L.L.C.

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